Bibliothèque
TeamJonathon Jeffrey, Kate Goodridge
DisciplineBrand Identity, Campaign, Motion,
Web Design
Year
2022
↑ Drawing from their archive, Bibliothèque crafted a fresh logotype featuring a distinctive R and square devices, paying homage to the original Jazz label
from which the company originated in the 70s.
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The typeface, LL Circular was chosen as part of their new identity. For this campaign, the studio introduced special characters as part of the 2022 campaign. The special characters of ‘i’, ‘j’ and ‘r’, all featured diamonds and are all in lower cases.
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The special characters are to be featured in division names and campaign line only. Each divisions are divided into 4 different colours to be used in their own social media pages.
↑The 2022 campaign celevrated their artists and divisions all “in perfect harmony”.
↑As part of the campaign, a brand new website designed on Figma was launched in 2022.
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