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CONCORD


Concord is an independent creative rights company with divisions for recorded music, music publishing, theatricals and documentary productions. Their recording artist rosters include the likes of Denzel Curry, St Vincent and R.E.M.

To support their rapid expansion, Concord sought a dynamic and assertive new brand identity to reflect their position in the music and creative industry. Drawing from their archives, Bibliothèque crafted a fresh logotype featuring a distinctive R, paying homage to the original Jazz label from which the company originated. The campaign celebrated their artists and divisions "in perfect harmony" with the use of a cube; which ran internationally across digital platforms.
Date: NOV, 2022
Type: Campaign, Motion Design
Location(s): Australia, New Zealand, USA, UK
Credit: Will Mathie

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