Study Die Book / Duk Sei Syu
Packaging, Print Design

Students in Hong Kong are always reminded that grades carry a deep burden to them.  Many are still expected to become lawyers, doctors, engineers or anything that are not art and design career-related.

Here I have imprinted the Cantonese phrase 讀死書  (Duk Sei Syu), or word-to-word meaning: Study Die Book, to mock the city’s rigid education system onto stationaries that the local students always use. 

A lot of unfortunate students do not have mental support and teenage suicide rates are high in Hong Kong, as they literally study to death.